In Berlin/Brandenburg, information and communication technologies are regarded as highly dynamic industries. It is therefore often difficult for planning authorities to develop a long-term strategy paper that will remain relevant into the coming decades.
Through extensive empirical work, which includes online dialogues, stakeholder interviews, focus group discussions and steering meetings, the master plan for the cluster Information & Communication Technology, Media and Creative Industries (IMK) of the federal states of Berlin and Brandenburg was set up. The strategy paper, which sees itself as a dynamic working paper, is at first valid until 2020 and contains analyses, descriptions and visions of the future of this industry, which is the core growth factor of the region. In addition, strategy proposals are formulated in terms of defining potentials, how visions can be realised.
Special emphasis is placed on the specific role of the sector, which can be regarded as a 'creative and digital operating system' for all economic and social sectors: Both digitisation and cross-innovation effects influence almost all other sectors of the economy and society and must therefore be supported with separate strategies.
The master plan as a whole provides a scientifically sound description of the current situation and objectives as well as providing a foundation for regional thematic focussing in the sense of 'intelligent specialisation', and thus informs further action and implementation plans.
Strategies for an international creative industry
Multiplicities presents options for the internationalisation of the creative industries to the federal government.
Client: Institut für Auslandsbeziehungen (IfA)
Location analysis Birmingham City University and medium-sized companies
Multiplicities analyses the economic and socio-cultural environment in Digbeth (Birmingham) with the aim of establishing a creative location there.
Client: Birmingham City University
Market exploration study – Potentials for creative companies abroad
Multiplicities analyses market potentials for the internationalisation of the German creative industries on behalf of the Federal Ministry for Economic Cooperation (BMZ) / Gesellschaft für internationale Zusammenarbeit (GIZ).
Client: Bundesministerium für wirtschaftliche Zusammenarbeit (BMZ) / Gesellschaft für internationale Zusammenarbeit (GIZ)